Nike to alter uniform ad that upset mine activists

NCAA Football Betting Lines

09/02/2010 -

MORGANTOWN, W.Va. (AP) -West Virginia University says Nike will modify the graphic in a promotional ad for a new football uniform that depicts a mountaintop removal mine.

A statement issued late Thursday from Nike said the same thing WVU said earlier in the day: The new Pro Combat uniform was designed to honor the heritage of coal mining and the 29 victims of the Upper Big Branch mine disaster.

Nike issued the statement through WVU. It says it will change the image to address the concerns of angry environmental activists.

They say the ad appears to be a tacit endorsement of the controversial form of strip mining in Appalachia.

Activists also complained the ad made little sense. Upper Big Branch was an underground operation.Copyright © 2005 The Associated Press. All rights reserved. The information contained in the AP News report may not be published, broadcast, rewritten or redistributed without the prior written authority of The Associated Press.

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